Apple is yet again trying to lock in the market; this time the company is encroaching on advertising.
Steve Jobs has on a recent day presented the Cupertino company’s innovative creation, it is talked of the advertising platform iAd working in applications developed for the iPhone OS 4.0. This fact allows abundance of developers for the Apple iPod Touch, iPhone and iPad selling their advertisement. Though, as for me, Apple has skimped in interest division, i.e. developers will receive 60% profit from advertisement, Apple will get 40% for the service support.
New advertising system iAd appearance is expected to influence the market even more than the iPad, iPhone and App Store unveilings. Well, will see.